Following on from news that the soon to be released Social Media platform RUON is incorporating a cryptocurrency Facebook (by coincidence?) is seeking partners to join them in their own online currency.
In the ever more challenging online environment, Social Media companies are continually looking for ways to keep their subscribers on their platform for the longest possible time.
By creating a cryptocurrency and integrating it into the platform this will allow users to buy products without leaving the site. It also opens up opportunities such as sending money to family members, remote workers, and worthy causes.
Initial indications are that Facebook will aim to manage the currency so that there are not the wild swings in value that are found in other cryptocurrencies.